About our values

Imagine – we can all be superheroes.

The thought of us all as potential superheroes is the core of our company.

We are many out there doing our best every day to make this world a better place. We work hard to help others, to rise out children, to give a hand to the people needing it. The amount of stress about what we can or can´t control in our lives can many times be overwhelming. It is all of you heroes out there that shape the society as we want it to be.

But all heroes do need to rest and recover. Knitting is for many a form of meditation and time for relaxation and reloading. We wanted to create a product that can be used for this purpose. A product that helps you get back up to keep making this world the way we want.

But all heroes do need to rest and recover. Knitting is for many a form of meditation and time for relaxation and reloading. We wanted to create a product that can be used for this purpose. A product that helps you get back up to keep making this world the way we want.

And we want to participate in the way we can. Therefore we created Imagine Wool. Imagine Wool has yarns that are GOTS certified, ensuring the products are good for the environment, the animals and for the workers. Our product is not containing any synthetic material, we believe in making products that are natural and biodegradable.

So stand up and give yourself a clap on your shoulder. You are a superhero, and all our actions matters in creating the world we want for the future.